Point-of-purchase display offers colour option

A ZBD Displays product story
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Edited by the Electronicstalk editorial team May 26, 2008

The e-paper quality of the EPOP 300 display is achieved by incorporating a patented nano-grating into the design of the bistable LCD.

ZBD has released the latest addition to its family of electronic point of purchase displays.

The EPOP 300, developed in response to customer demand, expands the choice of display sizes on offer from ZBD and, for the first time, gives the option of employing high-impact promotional colour.

The remarkable e-paper quality of the EPOP 300 display is achieved by incorporating a patented nano-grating into the design of the bistable LCD.

This production process provides the capability to control the optical performance and is a key element in achieving the screen's outstanding contrast, while at the same time delivering a truly bistable display that needs absolutely zero power to display an image.

Speaking at the Society for Information Display's Display Week 2008 convention and exhibition in Los Angeles, Dr Cliff Jones, ZBD's Chief Technology Officer, said: "Two aspects of the EPOP 300 development programme are particularly remarkable".

"We have been able to radically simplify the production process, making it even more cost-effective for large-scale production".

"Also, the extension of our wireless RF protocol further improves the throughput speed and system scalability to support the deployment of large volumes of EPOP's in retail stores while still maintaining an exceptional 5 year battery life".

ZBD, which can trace its roots back to the invention of LCD, is focusing on the development of display solutions to revolutionise the approach to product merchandising in the retail environment.

Exploiting the combination of innovation in both the e-paper displays and wireless technology, ZBD has focused on developing a business solution that enables a simple "no-wires" deployment of display information for customers.

Having recently announced a new order for its EPOP displays from Tesco, the international retailer, ZBD's priority is the development of new products which extend the ways retailers can imaginatively display product, price and promotional information throughout their stores.

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