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Product category: Intellectual Property Cores
News Release from: TTPCom
Edited by the Electronicstalk Editorial Team on 14 January 2005

Chinese engineering centres
set for expansion

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TTPCom has revealed expansion plans for its engineering centres in Shanghai and Shenzhen

The growing demand in China for TTPCom's GSM/GPRS, Edge and 3G protocol software and its flexible Ajar applications platform has led to a recent recruitment drive in which more than 50 wireless software development and support engineers will be added to its staff. Since establishing a presence in the country over a decade ago, TTPCom has developed ongoing relationships with leading design houses and manufacturers including TCL, ZTE, Soutec, China Kejian, Yuhua, Simcom and Longcheer.

Furthermore, the popularity of the TTPCom GSM/GPRS platform has led to its ranking as number two in the Chinese domestic market with an 18% share and over 13.5 million units sold in 2004.

The recruitment strategy is the latest initiative in TTPCom's ongoing investment in the Chinese market which contributes approximately a third of the company's revenue.

Wang Yun, General Manager of TTPCom China commented: 'The local engineering team in China is doing an outstanding job of supporting our customers to develop world-class mobile phones'.

'The sheer volume of handsets in the local market based on our technology and the excellent feedback we have received from the organisations we work with is a testament to their hard work and outstanding ability'.

'We have already developed the next generation technologies, including Edge, 3G and advanced multimedia features that customers need to compete globally, now we are planning to enlarge the engineering team to match the demand'.

With over 200 million handsets sold in 2004, China is already the world's largest market for mobile phones and the demand is continuing to grow at an incredible pace.

TTPCom's flexible licensing model has enabled many local customers to develop from branding and distribution houses to local designers and manufacturers that export significant volumes of handsets worldwide.

It is TTPCom's stable, proven software that allows both established players and new entrants to bring innovative and differentiated products to the market quickly.

Ajar, TTPCom's flexible new applications platform is also expected to generate considerable demand locally, thanks to its ability to slash application integration time and to enable multiple product variations to be developed quickly and easily.

Alfred Wu, Field Support Engineer, Shanghai adds: 'Since joining TTPCom nearly two years ago I have seen the company increase in importance in the Chinese market'.

'We work closely with Chinese manufacturers and I am delighted to have been involved in the knowledge transfer that has helped them evolve from branding houses to companies that design and manufacture their own handsets'.

'Our Edge, 3G and Ajar platforms have been proven as particularly suited to the market as they keep integration time low but enable the fast development of multiple product varieties'.

'Consequently we anticipate that the engineers we are recruiting will use their embedded software skills to help our Chinese customers to grow their businesses and address the opportunities presented by the global export market'.

TTPCom expects to attract a high calibre of software engineer by providing interesting and rewarding work, UK based training, career progression and a unique working environment along with an attractive benefits package.

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