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New corporate identity for Belden

A Belden CDT product story
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Edited by the Electronicstalk editorial team Jul 26, 2006

With the introduction of its new corporate identity, Belden marks its evolution from a wire and cable product supplier to a full-service provider of signal transmission solutions.

Belden announces the launch of an initiative that unifies its corporate identity with its flagship brand: Belden.

To reflect the company's expanded product position as a supplier of signal transmission solutions, Belden also introduces a new brandline: Belden - Sending All the Right Signals.

The company is also issuing the 2006 edition of the Belden Master Catalog, the industry's most valued resource for wire and cable information worldwide.

Besides offering broad and diverse lines of copper and optical fibre electronic cables, the 2006 Master Catalog incorporates new product/system solutions, including data network connectivity, structured cabling systems and services, enclosures and racks, surface raceway systems, cable management accessories, and Power over Ethernet (PoE) systems.

John Stroup, President and CEO of Belden, said, "Extensive market research confirms that the Belden brand is one of our most powerful assets".

"'Belden' is synonymous with customer care, application expertise and high quality, reliable products for every market we serve - from broadcast and entertainment to data networking, industrial networks, security applications and home automation".

"Our goal is to build on this foundation by bringing a whole new array of signal transmission solutions and services to our global customers".

Peter Sheehan, President of Belden - Americas, commenting on Belden's ongoing evolution from a wire and cable company to a single-source provider of signal transmission solutions, said "Belden has a rich, century-long history of customer care, which has spurred the development of innovative products that meet our customers' evolving cabling/connectivity needs".

"Our new Master Catalog reflects this strong service position, while also revealing that we have significantly expanded our product and service offerings and are now poised to provide solutions to a whole new level of signal transmission needs".

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