Processor core to
advance H.264 video processing
ASTRI's IC design team will design SoCs that focus on next-generation mobile technology, multimedia and performance computing solutions for media processors
The Hong Kong Applied Science and Technology Research Institute Company (ASTRI) has licensed the low-power MIPS32 M4K processor core for the development of advanced H.264 video processing applications. ASTRI's IC design team will design SoCs that focus on next-generation mobile technology, multimedia and performance computing solutions for media processors, portable media players, smartphones, set-top boxes and DTV - markets where MIPS holds a significant leadership position.
'With the emergence of H.264 as the preferred standard for high-quality media distribution and compression, our customers require video processing solutions that offer lower power consumption and system costs without sacrificing performance', says Raymond Chiu, Vice President at ASTRI.
'Leveraging MIPS' commanding presence in digital consumer applications and the area and power efficiency of the powerful M4K core enables us to deliver innovative designs that shorten production cycles and accelerate time to market'.
'Video is an increasingly critical component of the services delivered to the digital living room, and we're excited to be part of ASTRI's groundbreaking efforts in furthering the development of next-generation video processing technology', says Brad Holtzinger, Vice President of Worldwide Sales at MIPS Technologies.
'Our collaboration gives chip designers ready access to superior technology that combines design flexibility and high quality video with low power consumption'.
MIPS Technologies offers SoC designers a comprehensive range of MIPS-verified solutions for high-performance, low-power, cost-effective consumer applications.
The small, high-performance M4K core offers a superior solution for multiple-CPU SoC designs, which are becoming increasingly popular in next-generation networking and broadband applications.
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