MIPS sets sales for China
MIPS Technologies has opened a sales and marketing office in Taiwan, signalling the company's increasing commitment to the growing SoC industry in the Greater China region
This announcement follows the recent opening of MIPS Technologies' new, larger office in Japan and is one more step in the company's global strategy to capitalise on emerging and established markets for next-generation microprocessor designs. Japan and Asia accounted for 30% of semiconductor IP revenue in 2000, second only to the Americas, according the Gartner/Dataquest.
In expanding its presence in the Greater China region, MIPS Technologies is forging alliances with technology firms based in Taiwan that will enable the rapid, cost-effective development of next-generation MIPS-based SoC designs for semiconductor companies and systems OEMs.
They include three new design services partnersTaiwan-based Global Unichip Corp and Synopsys' Professional Services group and Socle Technology Corp and a new sales agent for the region, SinoStar Technologies.
Executives from MIPS Technologies and each organisation participated in an opening ceremony for the new office.
"There are enormous opportunities for semiconductor and systems companies in Asia, and in the very large and fast-growing global markets they target, such as broadband networking, digital infotainment and smart cards", said Derek Meyer, vice president of worldwide field operations for MIPS Technologies.
"MIPS Technologies is helping those companies stay competitive through broad regional and local alliances that lower the barriers to design of next-generation SoCs.
Furthermore, our flexible business model gives customers choice and control over the design decisions when developing cost-efficient SoC solutions".
? MIPS Technologies: contact details and other news
? Email this article to a colleague
? Register for the free Electronicstalk email newsletter
? Electronicstalk Home Page
Related Business News
Cast Selects Avery Design Systems For...
...Pci Express Verification Ip. Semiconductor intellectual property provider CAST, Inc. today announced that it has begun using the PCI-Xactor test environment from Avery Design Systems to verify its current and future PCI Express IP cores.
Vsia Announces Release Of Qip Metric...
...Now Publicly Available With Hard Ip Extension. The VSI Alliance , the leading IP standards body for the electronics industry, today announced the Quality IP Metric version 3.0, which includes the hard IP extension, is now publicly available.
Gda Technologies Selected By Renesas Technology...
...For Pci Express To Amba Axi Bridge. Gda Technologies, Inc., a fast growing supplier of Intellectual Property and Electronic Design Services , today announced that Renesas Technology Corp., a leading semiconductor company, has selected GDA for development of a PCIE 2 AMBA AXI Bridge to be
Atmel Licenses ARM1176JZF-S Processor
Rousset, France (ots/PRNewswire) - - Extends Atmel's Roadmap of Upwards-Compatible ARM Technology-Based on 32-bit Microcontrollers From the ARM7 Family Through to the ARM9 and ARM11 Families Atmel(R) Corporation (Nasdaq: ATML) announced ...
ots: Atmel Licenses ARM1176JZF-S Processor
B√∂rsennachrichten und aktuelle Meldungen aus Wirtschaft und Finanzen. Marktberichte und News zu Investmentbanking und Fonds - B√∂rsennachrichten bei Stock World.