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Product category: Intellectual Property Cores
News Release from: MIPS Technologies
Edited by the Electronicstalk Editorial Team on 8 February 2002

MIPS sets sales for China

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MIPS Technologies has opened a sales and marketing office in Taiwan, signalling the company's increasing commitment to the growing SoC industry in the Greater China region

This announcement follows the recent opening of MIPS Technologies' new, larger office in Japan and is one more step in the company's global strategy to capitalise on emerging and established markets for next-generation microprocessor designs. Japan and Asia accounted for 30% of semiconductor IP revenue in 2000, second only to the Americas, according the Gartner/Dataquest.

In expanding its presence in the Greater China region, MIPS Technologies is forging alliances with technology firms based in Taiwan that will enable the rapid, cost-effective development of next-generation MIPS-based SoC designs for semiconductor companies and systems OEMs.

They include three new design services partnersTaiwan-based Global Unichip Corp and Synopsys' Professional Services group and Socle Technology Corp and a new sales agent for the region, SinoStar Technologies.

Executives from MIPS Technologies and each organisation participated in an opening ceremony for the new office.

"There are enormous opportunities for semiconductor and systems companies in Asia, and in the very large and fast-growing global markets they target, such as broadband networking, digital infotainment and smart cards", said Derek Meyer, vice president of worldwide field operations for MIPS Technologies.

"MIPS Technologies is helping those companies stay competitive through broad regional and local alliances that lower the barriers to design of next-generation SoCs.

Furthermore, our flexible business model gives customers choice and control over the design decisions when developing cost-efficient SoC solutions".

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