News Release from: MIPS Technologies
Edited by the Electronicstalk Editorial Team on 15 January 2002

Diefendorff takes on product strategy at MIPS

Microprocessor industry veteran Keith Diefendorff has been appointed to the newly created position of vice president of product strategy at MIPS Technologies.

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Microprocessor industry veteran Keith Diefendorff has been appointed to the newly created position of vice president of product strategy at MIPS Technologies. In his new role, Diefendorff will help guide the ongoing development of the company's product and SoC strategies to maintain MIPS Technologies presence as the premier low-power, high-performance embedded microprocessor vendor within the embedded electronics industry. Diefendorff brings to MIPS Technologies more than 20 years of microprocessor development experience at leading semiconductor companies such as Texas Instruments, AMD and Motorola.

At Motorola Diefendorff was chief architect of the PowerPC.

He also is well known in the industry for his work as the editor-in-chief of Microprocessor Report, which is widely recognised as the preeminent source for technical product information for hardware design engineers involved in SoC design.

"Keith's extensive experience in the microprocessor industry has given him a level of recognition and expertise that few possess", said John Bourgoin, chairman and CEO of MIPS Technologies.

"His savvy, insight, and technical know-how are already being leveraged to develop technologies and strategies that will ensure our customers continue to have the best performance and time-to-market advantages using MIPS-based products.

He is a welcomed addition to our team".

"In addition to being known as the performance leader within embedded electronics, MIPS Technologies has the most versatile and scalable processor architecture in the intellectual property business today, and I intend to help define some truly compelling products around that architecture", said Diefendorff.

"There are many exciting devices being designed for the embedded processing market, and I believe MIPS Technologies will continue its leadership as a major technology supplier to this industry".

Prior to joining MIPS Technologies, Diefendorff was the chief engineer and vice president of research at ARC Cores, where he helped define the company's configurable architecture.

Before ARC, he spent two years as a senior analyst at Cahners MicroDesign Resources, the world's leading research firm covering advanced microprocessor architecture and the publisher of Microprocessor Report, of which he was editor-in-chief.

From 1996 to 1998, Diefendorff was a distinguished scientist and the director of processor architecture and strategy at Apple Computer.

At Apple he led the effort to define AltiVec, the multimedia vector instruction-set extension to PowerPC.

Previously, he was director of technical strategy at NexGen, and then AMD after it acquired NexGen, where he worked on the Nx586, K6 and follow-on x86-compatible microprocessors.

During his tenure at Motorola, from 1988 to 1995, Diefendorff was a senior member of the technical staff and chief architect of various microprocessors.

He was on the negotiating team that created the PowerPC partnership and was a member of the small select group of Apple, IBM, and Motorola architects that defined the PowerPC instruction-set architecture.

From 1991 to 1995, he served as Motorola's official representative to the PowerPC architecture committee.

Diefendorff began his career in 1975 at Texas Instruments, where he spent 13 years designing processors for minicomputers and workstations.

Diefendorff holds a master of science degree in electrical engineering from the University of Akron and graduated with a bachelor's degree, magna cum laude, from Kent State University.

He holds 11 US patents.

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