Product category: Memory Devices and Modules
News Release from: Kingston Technology
Edited by the Electronicstalk Editorial Team on 2 February 2006

Industry giant provides distribution support

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Kingston Technology has signed industry giant Avnet Computing Components Europe to market and distribute its memory products across the UK, Europe, the Middle East and Africa

Avnet Computing Components Europe is a division of Avnet - one of the world's largest B2B distributors of enterprise and embedded technology products. The agreement will see Avnet market and distribute Kingston Technology's ValueRAM and Flash memory products to leading edge PC manufacturers through its extensive network of over 100,000 customers and 300 suppliers worldwide.

Kingston Technology will focus on increasing sales of its ValueRAM and Flash memory products, which Avnet will market through dedicated sales divisions, concentrating on specific customer segments including value-added resellers (VARs), subdistributors, system builders and PC assemblers.

Thomas Marschner, Vice President of European Sales and Marketing at Kingston Technology Europe comments: 'This is an exciting partnership for Kingston Technology, as Avnet is uniquely positioned at the heart of the technology industry, serving the needs of the world's leading high-tech companies'.

Marschner continues: 'Avnet supports an extensive network of customers offering cutting-edge solutions'.

'Kingston will bring strong technical expertise and unrivalled logistical operations support that will enable both Avnet and Kingston to take advantage of new opportunities within the growing system builder and AMD markets across Europe, the Middle East and Africa'.

Sukh Rayat, Vice President of Avnet Computing Components Europe, comments: 'We are delighted to be partnering with Kingston Technology'.

'By combining the technical and logistical expertise within each company we will be able to offer flexible, high quality solutions that will be of real benefit to our customers'.

Rayat continues: 'We know that by responding to our customers' needs quickly, we can help them take advantage of new market opportunities and increase revenues - so it's good news for everyone'.

'It is also a great opportunity for our customers in developing markets such as Eastern Europe, the Middle East and Africa'.

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