TI signs up
for new-generation graphics core
Texas Instruments has licensed Imagination's PowerVR MBX Lite graphics core for integration into a new range of applications processors based on its OMAP 2 architecture for mobile phones
This deal extends the existing collaboration between Imagination Technologies and TI that has already seen another member of Imagination's mobile graphics family, namely the PowerVR MBX graphics core, integrated into TI's OMAP 2 architecture. Imagination and TI will be showing the groundbreaking capabilities of TI's OMAP 2 architecture and PowerVR MBX, including compelling demonstrations and content for the platform, at 3GSM (Cannes, 14th to 17th February) and GDC (San Francisco, 7th to 11th March).
'The combination of the cost-efficient PowerVR MBX Lite with TI's OMAP 2 architecture allows TI to bring console-quality gaming content to a broader range of mobile terminals based on the OMAP 2 architecture', said Paul Werp, Worldwide Director of Marketing, TI Cellular Systems.
'The expanded range of terminals, coupled with full support for industry standards OpenGL ES and M3G Java, will enable a seamless gaming content platform for content creators and owners on the OMAP 2 architecture'.
'We have been most impressed with TI's implementation of PowerVR MBX on the OMAP 2 architecture and believe the resulting devices will provide a state-of-the-art graphics experience'.
'We are delighted that TI, a leader in the wireless semiconductor market, is building on our existing co-operation and extending their deployment of PowerVR MBX.
This important extension of our collaboration will enable advanced graphics capabilities and state-of-the-art gaming content to be brought to an even wider range of mobile handsets and their users', said Hossein Yassaie, CEO, Imagination Technologies.
The PowerVR MBX Lite and PowerVR MBX IP cores are members of Imagination's low-power and high performance graphics processor family.
PowerVR MBX Lite is specifically developed to meet the growing multimedia needs of ultra-low power, cost-sensitive system-on-chip (SoC) applications such as mainstream mobile phones and handheld gaming devices.
When used with embedded microprocessor cores, PowerVR MBX Lite enables the migration of complex 3D/2D graphics and video content to such platforms.
The PowerVR MBX graphics processor targets more advanced and higher end mobile devices and PDAs as well as graphics requirements in other embedded consumer systems.
PowerVR MBX Lite has all the inherent benefits of the PowerVR architecture, including low memory bandwidth, exceptional performance, market leading image quality and low power demands.
About PowerVR MBX Lite PowerVR designs 2D and 3D graphics technologies for use across a wide variety of consumer platforms, from games consoles, arcade machines and personal computers to mobile devices and set top boxes.
The PowerVR approach to 3D graphics starts from the premise that taking a different algorithmic approach to 3D processing can eliminate all redundant processing and memory bottlenecks.
This revolutionary approach keeps as much processing as possible on-chip minimising costly accesses to off chip memory and improving performance.
This unique technique of tile-based deferred texturing has been successfully patented worldwide.
PowerVR MBX Lite includes all the features of the latest generation of the PowerVR MBX family including programmable vertex shading, FSAA4Free full screen anti aliasing, PVR-TC texture compression, ITC internal 32bit precision, T and L, Dot3 per pixel lighting, and curved surface support.
PowerVR MBX Lite enables advanced graphics features previously found exclusively in the desktop space - such as per-pixel lighting, cell shading, vertex skinning and spherical harmonics - to be migrated to mobile devices.
PowerVR MBX Lite is ready to enable a content revolution in mobile gaming.
? Imagination Technologies: contact details and other news
? Email this news to a colleague
? Register for the free Electronicstalk email newsletter
? Electronicstalk Home Page
Related Business News
Cast Selects Avery Design Systems For...
...Pci Express Verification Ip. Semiconductor intellectual property provider CAST, Inc. today announced that it has begun using the PCI-Xactor test environment from Avery Design Systems to verify its current and future PCI Express IP cores.
Vsia Announces Release Of Qip Metric...
...Now Publicly Available With Hard Ip Extension. The VSI Alliance , the leading IP standards body for the electronics industry, today announced the Quality IP Metric version 3.0, which includes the hard IP extension, is now publicly available.
Gda Technologies Selected By Renesas Technology...
...For Pci Express To Amba Axi Bridge. Gda Technologies, Inc., a fast growing supplier of Intellectual Property and Electronic Design Services , today announced that Renesas Technology Corp., a leading semiconductor company, has selected GDA for development of a PCIE 2 AMBA AXI Bridge to be
Atmel Licenses ARM1176JZF-S Processor
Rousset, France (ots/PRNewswire) - - Extends Atmel's Roadmap of Upwards-Compatible ARM Technology-Based on 32-bit Microcontrollers From the ARM7 Family Through to the ARM9 and ARM11 Families Atmel(R) Corporation (Nasdaq: ATML) announced ...
ots: Atmel Licenses ARM1176JZF-S Processor
B√∂rsennachrichten und aktuelle Meldungen aus Wirtschaft und Finanzen. Marktberichte und News zu Investmentbanking und Fonds - B√∂rsennachrichten bei Stock World.