DAB sales set for Christmas boom
Imagination Technologies is predicting another big Christmas for digital audio broadcasting in 2003, following a year in which sales of digital radios have exceeded all expectations
Imagination Technologies is predicting another big Christmas for DAB (digital audio broadcasting) in 2003, following a year in which sales of digital radios have exceeded all expectations. The vast majority of the DAB digital radios available today are powered by technology from Imagination.
'This year has seen an explosion in demand for DAB, following the introduction of lower cost DAB products based on our Meta processor and Ensigma broadcast technologies', said Hossein Yassaie, CEO, Imagination Technologies.
'We expect the UK DAB market to exceed half a million units this year'.
Chips and modules from the fabless semiconductor company Frontier Silicon, which are based on licensed technology from Imagination Technologies, has enabled the growth in the DAB digital radio market.
This technology made possible the launch of the first sub-GBP-100 radio in July 2002, the start of a wave of affordable DAB products to hit the UK.
Imagination's DAB technology is used in over 80% of DAB sales worldwide by leading brands such as Bush, Goodmans, Grundig, Ministry of Sound, Pure Digital, Roberts Radio, Cambridge Audio and Teac.
DAB has been a significant success for UK retailers all through the year and most are stocking against expectations of digital radios being high on many people's Christmas shopping lists.
Pure Digital alone now has over 3500 retailers in the UK, including: Argos, Allders, Boots, Comet, Currys, Dixons, House of Fraser, John Lewis, Littlewoods, Maplin, WH Smith and selected Asda, Tesco and Sainsburys stores as well as many independent hi-fi and electrical retailers.
Pure Digital's Evoke-1 is also featured in Argos' pre-Christmas TV advertising campaign.
John Kempner, Central Buyer, Audio and Television, John Lewis said: 'As one of the leading UK retailers of radios, our sales of DAB digital radios have been extremely strong all this year.
We are expecting a huge demand in the build up to Christmas'.
According to leading market research company GfK, from June to September 2003 Pure's Evoke-1 has been the UK's No.1 transistor radio (analogue or digital).
In July it took 15.4% share by volume (43% by value) and sold over three times the number of units of the next rival.
'As can easily be seen from the market data, DAB has finally arrived.
We expect DAB radios to be one of this Christmas' must have presents', said Kevin Dale, President, Pure Digital.
Commented Yassaie: 'Pure Digital's pioneering products have proven that the IP developed by Imagination Technologies is the natural choice for DAB digital radios.
This has encouraged other leading consumer product manufacturers to enter the market and we expect them to realise significant value from products based on our IP in the coming year'.
Digital radio has allowed the BBC and commercial broadcasters to introduce more stations, including digital exclusive stations like 1Xtra, Radio Five Live Sports Extra, BBC 7, Planet Rock and Oneword.
Stations like Virgin and XFM are available in stereo across the country on DAB.
It provides crystal-clear audio, easier tuning, and simpler, hassle-free reception.
DAB has potential for many further innovations, including EPGs (electronic programme guides) and data broadcasts of content including web pages and video.
Frontier Silicon demonstrated MPEG-4 video playback running on its Chorus multimedia processor at Mediacast 2003.
The advanced capabilities of the Chorus DAB processor also include playback of MP3 and other digital audio formats.
Imagination Technologies is supporting Microsoft Corp's trial broadcast of 5.1 surround sound audio signals over DAB in the central London area.
Imagination expects that DAB, which is already being broadcast or trialled in much of Europe and other territories including Singapore, China, Korea, Australia and Canada, will establish a stronger presence outside the UK in 2004.
'The UK has lead the way in DAB', concluded Yassaie, 'but we expect it to become a worldwide success from here'.
? Imagination Technologies: contact details and other news
? Email this article to a colleague
? Register for the free Electronicstalk email newsletter
? Electronicstalk Home Page
Related Business News
MathStar, Inc. Announces High Definition MPEG-2...
...Encoder IP Core for the Arrix(TM) FPOA. MathStar, Inc. , a fabless semiconductor company specializing in high-performance programmable logic, announced today the availability of the company's high definition MPEG-2 Encoder IP Core for the Arrix field programmable object array .
Cast Selects Avery Design Systems For...
...Pci Express Verification Ip. Semiconductor intellectual property provider CAST, Inc. today announced that it has begun using the PCI-Xactor test environment from Avery Design Systems to verify its current and future PCI Express IP cores.
Vsia Announces Release Of Qip Metric...
...Now Publicly Available With Hard Ip Extension. The VSI Alliance , the leading IP standards body for the electronics industry, today announced the Quality IP Metric version 3.0, which includes the hard IP extension, is now publicly available.
Gda Technologies Selected By Renesas Technology...
...For Pci Express To Amba Axi Bridge. Gda Technologies, Inc., a fast growing supplier of Intellectual Property and Electronic Design Services , today announced that Renesas Technology Corp., a leading semiconductor company, has selected GDA for development of a PCIE 2 AMBA AXI Bridge to be
System management tool starts at $1.20
Actel has introduced a new reference design for embedded applications that enables intelligent system and power management implementations starting at $1.20.