News Release from: Frontier Silicon
Edited by the Electronicstalk Editorial Team on 22 October 2004
DAB system modules sweep the board at awards
All three of the winning DAB digital radio products in the What Hi-Fi? Sound and Vision Awards 2004 are enabled by complete DAB system modules provided by Frontier Silicon.
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All three of the winning DAB digital radio products in the What Hi-Fi? Sound and Vision Awards 2004 are enabled by complete DAB system modules provided by Frontier Silicon and powered by the company's Chorus FS1010 programmable multimedia processor. The Pure Digital Evoke 1XT - the latest version of Evoke-1, the leading DAB digital radio in terms of sales value and volume according to the most recent data available from GfK - was awarded the best portable radio, and the Sony SDB900 tuner was the product of the year in the tuners category, and the Goodmans 1104 was winner of the best hi-fi microsystem under GBP 150.
All the radios are among more than 50 different products currently available based on the Chorus processor.
Anthony Sethill, Chief Executive Officer of Frontier Silicon commented: "These latest awards for Goodmans, Pure Digital and Sony radios based on our modules is excellent news, because it demonstrates the strength of our experience in delivering a technology solution that enables top consumer brands".
"To prove this point, Pure Digital's radio is a clear leader in the market with over 50% market share of all DAB digital radios shipped, and the Evoke-1 has been the highest selling radio of any kind in the UK over the last 18 months".
"In addition to this, radios based on Frontier Silicon's modules account for some 70% of the DAB digital radios out there, in volume terms".
Kevin Dale, President of Pure Digital, explained his company's choice of technology for its award winning radio, "Frontier Silicon provides the most economical solution, providing a single-chip baseband rather than the two-chip approach of other solutions".
"On top of this, it offers the lowest power and highest sensitivity available; hence low cost, low system power and the ability to source the complete hardware module with software make it the ideal choice for our market leading portable DAB radios".
The most recent data from market research firm GfK refer to UK sales up to June/July 2004 and indicate that the number one selling kitchen, bedside, personal, portable and rewind radios as well as tuners are all Pure Digital products, which are also based on Frontier Silicon's ICs.
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