ZF picks Cherry for electronics knowhow

A ZF Electronics product story
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Edited by the Electronicstalk editorial team Jul 30, 2008

Acquisition by ZF will bring substantial additional resources for future growth in all of Cherry's product segments.

ZF Friedrichshafen is set to acquire Cherry Corp, further expanding its leading worldwide automotive supplier position for driveline and chassis technology.

"With ZF Electronics, we are reinforcing our competence profile in the fields of mechatronics and electronics", underlined Hans-Georg Harter, ZF's CEO and President.

"In particular for our future tasks in driveline and chassis technology, we can swiftly apply Cherry's knowhow".

Cherry was founded in 1953 and develops as well as produces switches, sensors, control units, and electronics modules for the automotive industry, components for industrial and household applications, and computer input devices.

Cherry's comprehensive knowhow for electronics, software, mechatronics, and plastics technology is, for example, currently incorporated in mechatronics modules, sensor systems, operating switches, selector lever modules, and keyless entry electronics.

The company employs approximately 3100 employees worldwide, half of the workforce is located in Germany, with headquarters in Auerbach, between Nuremberg and Bayreuth.

For the rest of world, Cherry has approximately 900 employees in North America, 250 in Asia, and 400 in Eastern Europe.

Total sales account for US $400 million with 65% generated in Europe.

Peter Cherry, Chairman and President of Cherry said: "This transaction has great strategic value; as it will allow Cherry to expand its current customer base and ZF will bring substantial additional resources for future growth in all of Cherry's product segments".

"There are many opportunities for incorporating Cherry's technologies into the broad range of ZF applications".

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