Video collaboration upgrades media players

An Analog Devices product story
More from this company More from this category
Edited by the Electronicstalk editorial team Nov 21, 2007

The combined efficiency of the RealVideo format and the performance of the Blackfin processor deliver a high-quality level of video playback traditionally not found in personal media players.

Analog Devices is working with RealNetworks to provide the latest generation of personal media players featuring full D1 broadcast resolution playback of RealVideo and RealAudio media files, the same formats used in RealPlayer.

The combined efficiency of the RealVideo format and the performance of the Blackfin processor deliver a high-quality level of video playback traditionally not found in personal media players.

Chinese market leader Aigo introduced two models this Autumn, the Aigo E898 and F965R, which feature support of RealVideo, RealAudio and the RMVB formats running on a Blackfin processor, and credits the Blackfin with shortening time to market and reducing the risk in product design, since its inherent programmability allows for rapid development cycles.

According to Kevin Wang, Senior Manager at iSuppli Corporation: "iSuppli expects that China's domestic Portable Media Players (PMPs) production will grow to 122 million units by 2011".

"Although at present the market is dominated by low-end MP4 players, in the newest players with RealVideo, RealAudio and RMVB support, Chinese manufacturers have the most favoured media format today".

"The new products will also greatly enrich the source of content through downloading directly from internet".

"ADI's Blackfin product can help Chinese PMPs makers introduce new PMPs with shorter time to market, leveraging 3rd party design houses".

"Blackfin products from ADI are already widely adopted in Mobile TVs and DVR market in Asia".

Martin Schwarz, Assistant Vice President of Format for RealNetworks, comments "RealPlayer is the leading media player in the Chinese market and the RealVideo format is the preferred digital media format".

"We are excited that the Blackfin embedded processor supports high quality and stable decoding of RealVideo and RMVB media at a full D1 broadcast resolution and 16M colours".

"We are pleased that Aigo has continued to extend their line of PMP devices to support RealVideo and RMVB files by leveraging the Blackfin processor from ADI".

"The pairing of Blackfin and Real's formats in the latest PMP products demonstrates that Blackfin is being adopted in demanding applications across the electronics industry and the world".

"Analog Devices is very pleased with the results of this effort with Aigo and RealNetworks to extend the display capabilities of personal media players to full broadcast resolution".

"With our worldwide partners, we are advancing technology innovation, not only in handheld video technology, but in industrial, digital home and automotive markets".

"The contributions of our partners, such as IPED, in Hangzhou, in integrating the Aigo PMP solution are highly valued", says Maury Wood, Director of Personal Media Player Technologies at Analog Devices.

"Aigo has been depending on Blackfin processors for a number of media player applications because we can rapidly add and change features to respond to market opportunities".

"When we defined the latest products with RealVideo, RealAudio and RMVB playback, we were confident that Blackfin would provide the required processing power, time to market and battery life".

"We are very pleased with the outcome".

"Blackfin provides a strategic advantage to Aigo, by allowing us to quickly bring the highest quality products in the media player market to customers", says ZhangYongfeng, General Manager of Multimedia Group, Aigo.

Send to a friendSend to a friend

Not what you're looking for? Search the site.

Back to top Back to top

Google Ads

Contact Analog Devices

Contact Analog Devices

Related Stories

Contact Analog Devices

Newsletter sign up

Request your free weekly copy of the Electronicstalk email newsletter ...

A Pro-talk Publication

A Pro-talk publication