Analog is Everywhere

News Release from: Analog Devices
Subject: ADV202
Edited by the Electronicstalk Editorial Team on 14 September 2004

Video compression chip drives digital cinema

JPEG 2000 video compression technology from Analog Devices has led a major breakthrough for the emerging digital cinema market.

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JPEG 2000 video compression technology from Analog Devices has led a major breakthrough for the emerging digital cinema market. ADI's real-time integrated JPEG 2000 compression technology has proven to be the catalyst for Digital Cinema Initiatives (DCI), a consortium of seven major Hollywood movie studios, to formally adopt JPEG 2000 as the standard format for digital delivery of all motion pictures to theatres. Analog Devices is the only company offering a high-performance JPEG 2000 video compression chip that meets the rigorous technical performance requirements of the motion picture industry.

The ADV202 JPEG 2000 video compression chip achieves high-definition image quality in real time, as well as offering unprecedented flexibility and scalability in image delivery.

With DCI's adoption of JPEG 2000 as the standard digital compression format, the motion picture industry can benefit from the same proven high performance capabilities that JPEG 2000 has been providing to applications in the consumer, surveillance, professional broadcast, and industrial markets.

"After extensive testing and evaluation of digital delivery system technologies, JPEG 2000 proved to deliver the flexibility and scalability that the industry's sophisticated creative environments demand", said Walt Ordway, Chief Technology Officer for DCI.

"The fact that JPEG 2000 is an international standard, its growing acceptance in several other markets, as well as its support by companies such as Analog Devices further reinforces our decision to move forward with JPEG 2000".

Used in digital cinema applications in many stages of theatrical production, including high-definition theatrical projectors, video servers, and file storage, the ADV202 enables cinema equipment manufacturers to provide interoperable digital delivery systems based on the JPEG 2000 standard.

"Within a year, movie-goers will be able to see pictures that live up to the full potential of digital cinema including noise- and scratch-free images and quicker releases - due in part to the ADV202", said Bill Bucklen, Product Line Director for High Speed Convertors at Analog Devices.

"By adopting the worldwide JPEG 2000 standard, the movie industry will benefit from ADI's continuing investment in this core technology".

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